Coming as no surprise, investor lead generation marketing techniques have evolved over the ages; but, as much as it has changed, the tried and true [Traditional Direct Marketing] remain an effective means of gauging, engaging, and reaching out to qualified investor prospects to generate “Accredited Investor Leads.” Lost in the Fray Today, on average, a consumer will be exposed to …
Why Doesn’t “The Street” Love Me and My Penny Stock Company?
Marketing financial products and services to investors has always been challenging… however, motivating active retail investors and traders to take action and buy stock in the open market (i.e. your company’s stock, if you are a small-cap CEO) requires a sophisticated investor relations marketing program; one focused on financial branding, market awareness and compliant corporate communications. There are a lot …