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Below you'll find a list of all posts from January, 2013
CHOOSING THE RIGHT MAILING LIST: Ok…so now you have your first batch of 12 Direct Mail letters to send to your prospects. The next step is to find a list of prospects to send them to. A “list” is the pertinent contact information about the prospective client: The contact’s name, postal address, the company name (if B2B), city, state, zip, …
Implementing a prospecting / sales campaign can be a little overwhelming. A lot of my clients are in business for themselves, are start ups or have gotten to the point that they need assistance in finding more clients. Many don’t know how to start a campaign or how to quantify what a successful campaign is. Additional questions will come up …