When it comes to evaluating a successful adverting campaign “return on investment” is the defining metric. Getting a good positive response is what it’s all about, and it is vital for business owners and advertising directors to do whatever they can to get the attention of their potential customers and push that ball over the goal line. Cut Through the …
Effective Direct Mail Marketing
Direct mail is still one of the most effective and targeted direct marketing tools for B to B (business to business) and B to C (business to consumer) efforts. Delivering tangible marketing materials and not just digital content, directly into the hands of potential customers is an excellent way to influence a buying decision and increase the prospect of a …
Database Marketing and Targeted Mailings
I recently read the following article, liked what I read and secured permission from Annetta Holmes to post it here on my marketing blog. I think you’ll find some solid thoughts and maybe a few ideas to enhance your campaigns. SC Why should targeted marketing using segmented consumer mailing lists be the back bone of your marketing strategy? The following …